QR Code Sticker for Truck or Trailer

From a business perspective, custom QR code stickers are a practical tool for turning vehicles and different commercial assets into mobile marketing and communication channels.

A simple scan can instantly connect people to the desired data of your business. Either it's the website, contact info, service details or promotions.

For businesses, these stickers boost brand visibility and provide valuable insights through scan tracking and analytics.

Such custom QR decals enable quick access to shipment tracking, safety information or even customer support.Durable and weather-resistant, the QR code stickers are the ideal choice for long-term use on vehicles and equipment while maximising exposure and return on investment.

Integrate QR code stickers with your marketing

By putting marketing QR stickers across packaging, storefronts, print ads and vehicles, businesses can route users to dynamic URLs, CRM forms, landing pages or app deep links.

Promotional QR decals offer a flexible way to drive campaigns without the need to reprint existing materials. Decals can be versioned per region, campaign or audience segment. This allows businesses to modify destination content in real time using dynamic QR code management platforms.

It also makes A/B testing of offers, messaging or call-to-action flows possible while maintaining a single physical asset. High-adhesion vinyl or laminated substrates ensure durability on vehicles, windows and industrial surfaces without any degradation in time, if properly maintained.

From an analytics and optimisation standpoint, tracking QR stickers deliver measurable performance data. Each scan collects key data, such as timestamps or device type.

Best practices for QR code placement on vehicles

For optimal scanning on vehicles, QR codes must be placed with high precision.

The 10:1 rule is crucial: the code's width should be one-tenth of the scanning distance.

As an example, at least a 30cm wide QR code sticker can be scanned from a 3 meter distance. While on the same 3 meter distance, a 15cm wide scannable sticker cannot be scanned. So the decal's dimension and intent to be scanned from a specific distance are one of the most important factors to keep in mind when designing them.

Ensure the surface is clean and clear of dust. Any dirt or damage can interfere with scan accuracy.

Opt for high-contrast materials and durable coatings to improve scanning in different conditions. Matte finishes and bold color combos reduce glare and make scans more accurate in direct sunlight. UV-resistant inks on stickers ensure they remain readable over time, even on moving vehicles.

Pay attention to the vehicle surface location for placing the QR code!

Avoid placing QR codes near handles, reflective safety markings or seams to not break the code’s data pattern.

When selecting placement zones, prioritise the following technical criteria:

- Viewing angle:

Keep within ±30° to maintain decoding reliability.

- Ambient lighting:

Avoid high-gloss panels prone to reflection.

- Motion context:

Place the stickers where vehicles naturally stop or slow down, like in parking lots.

- Surface integrity:

Use clean and undamaged panels for adhesion consistency.

Before final deployment, QR code placement should be verified in real operational environments. Perform multiple scan trials using different smartphones, camera resolutions and operating systems to identify any compatibility or recognition issues.

Testing should also be carried out under varying lighting conditions, which includes direct sunlight, low light and overcast weather, to assess scan consistency.

This systematic validation process allows potential failures to be identified at an early stage and to fix them right away.